May has brought us some fantastic articles to look. This month it was all about rebranding and revamping but also making sure even the smallest of details fits in with the larger design you’re going for. Check out my twitter posts below from the month of May and learn how companies are working past the conventional design practices.
Design in Other Areas
Design and layout aren’t just in the world of magazines but can be even in the way a piece of art is presented. Take a look at Dulce Pinzón’s The Real Story of Superheros where she looks at immigrant workers as being the real superheros of the US. While the picture’s use of color, layout, and dynamics are amazing its important to note the way that each picture is presented, a one line sentence of who the person is, where they are from originally, their job and how much they send home every month. Take a note from Pinzón and think about how you want to portray/display and even sell your design.
Revamping Culinary Magazines
A wave of young editors are taking the culinary magazine world by storm with sophisticated print styles and a strong passion for their subjects. “What these titles lack in size or legacy, they make up for in originality and ambition, often zooming in on stories that have been overlooked or misrepresented in traditional magazines, and publishing them on their own terms”. With cut backs and shrinkings in major culinary magazine companies, these small circulations and staff sizes are proving to be breaking grounds even with some off-putting names such as Mold and Toothache.
Laying out the New York Times
A look into how the New York Times lays out their front page with all of its challenge of trying to incorporate multiple ingredients such as articles, headlines, photographs, information graphics. Considered as a puzzle by the editors its a challenge to layout of the front page in terms of modulation, rhythm and balance.
You thought you were cool but in actuality your design was just like everyone else, that’s why 2018 called for riskier designs, riskier gifs, and a new sense of joie de vivre. Simplicity and conventional designs are in the past and this article details exactly what will inspire the next wave of graphic design trends; bold and handwritten fonts, better branded social media outlets, unconventional color usage, etc. Brands such as polaroid, mailchimp and many others have redesigned their looks to appeal to a more interesting and creative outlet. Even magazines such as Fast company have rebranded their sense of style to fit in with these unique and self- expressive designs.
Font and Its Reasoning
Setting the correct body text means that the audience won’t be distracted by an unusual pattern scheme and it won’t take away from the larger overall design of the magazine. The minute details are the most important and its easier to start by picking out your body text and working outward to make sure that the whole design works together. And a good tip to note that the article outlines is that “though sans serif fonts is a bit harder to read than serif fonts, you should increase the leading up to 135-140% for easier line to line eye transition”.
Designing Past Paper
Designing isn’t such for the paper world, but can incorporate an experience with elements that you can’t see or feel. And bringing in my love of restaurants, designing for restaurants means you design for comfort and excitement at the same time. For restaurants, its all about lighting, comfortable seats, and sound level but these tips can be transferred over to layout. Restaurant design is the art of designing for everyone’s needs.
Principles of Design
Going along with the psychology of design, in order to create a perfect layout one must consider all the elements of design. Similar to how photographers layout a photo, designers must layout with the intent to visually appease the audience. These six principles will help you find everything from balance to perspective into your work. While the design elements to avoid are picture cutouts, tilts, vertical typography, mortises, and overlaps.
Brilliant Corporate Fonts
The typography of a major company may not be something you focus on, but it is everything when creating a brand. The seamlessness of the typeface is what makes a company such as Vogue in Bodoni, Fedex in Futura and Spotify in Proxima Nova to be clean, legible but also stand out. This link gives you a helpful guide into picking the correct corporate font for you.